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Smartphone Inc. box art
2018 Ranked #405

Smartphone Inc.

An economic strategy game where smartphone companies program prices, production, research, and global offices. Lower prices sell first but earn less, making market timing central to every round.

Strategy Games Economic Industry / Manufacturing Action Queue Area Majority / Influence

Players

1-5

Play time

60-90 min

Age

12+

Complexity

2.76/5

Rating

7.59

Harder to teach Highly interactive Deep strategy

Overview

At a glance

Is this game right for my group?

ABG editorial scores on a 1–5 scale.

Teachability 2.9/5

Harder to teach

Replay value 4.1/5

High replayability

Interaction 3.8/5

Highly interactive

Player scaling 4.0/5

Scales well

Strategic depth 4.5/5

Deep strategy

See all 5 specifications

How it plays

How does it play?

In Smartphone Inc., you become a CEO of one of the largest smartphone-producing companies in the time when smartphones were only beginning to conquer the world.

Core mechanisms

Key systems that shape the decisions players make.

Read the full game description

In Smartphone Inc., you become a CEO of one of the largest smartphone-producing companies in the time when smartphones were only beginning to conquer the world. Research technologies, develop your factory, build your worldwide office network, and outprice your competitors to become the most profitable and successful smartphone company in the world. Smartphone Inc. is an economic simulation Eurogame. Over five rounds, players program their decisions about price, production, research, and expansion. The game features a unique mechanism of planning, which combines patching mechanisms with bidding and action selection. Each of the rounds consists of eight simple phases: planning, pricing, production, development, research, expansion, selling, and profits. In the planning phase, all players simultaneously make decisions for the next year by overlaying ("patching") their two plan cards and all of their development tiles. The actions they plan on their cards and tiles in this phase will determine what actions they can perform during all of the later phases. In the pricing phase, players change the price they charge for their smartphones based on their plan. A lower price helps to go earlier and sell more smartphones on the market, but a higher price, while risky, helps players to earn more money. In production, all players produce smartphones. In development, players take development tiles, which expand their planning possibilities in future rounds. In research, players discover new technologies. Each technology not only expands players' ability to sell smartphones to customers, but also gives them special powers they can use during the game. In the expansion phase, players open offices in neighbor regions, which allow them to sell in that region and develop their network of offices to more regions in further turns. In the sale phase, players sell the phones they produced in regions where they have offices. But there is limited space in each region - and if your price is too high, cheaper rivals can block you from selling. In the profit phase, players get income for their sales. Players gain the sale prices for all of their sold smartphones, and the player who sold the most phones in each region gains a bonus for controlling the accessory market. At the end of this phase all sold smartphones are discarded from the map - and a new round begins. After five rounds, the richest player wins.

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Editions

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Game and edition data

All specifications (5)

Play and group

Players
1–5
Best with
3–5
Play time
60–90 min
Age
12+
Complexity
2.8/5
Credits and catalog connections

Credits

Designers

1
Ivan Lashin

Artists

1
Viktor Miller Gausa

Publishers

1
Cosmodrome Games